Gamified Virtual Taboo Experience

Executive Summary

Designed and launched a virtual version of the classic Taboo game that increased user engagement by 40% and session duration by 60%. The project focused on creating an immersive, social gaming experience that could be enjoyed remotely while maintaining the excitement and challenge of the original game.

Problem Statement

With the rise of remote work and social distancing, there was a growing need for engaging virtual social experiences. Traditional board games like Taboo were difficult to play remotely, and existing digital versions lacked the social interaction and engagement that made the original game popular.

Research & Discovery

User Research

Conducted surveys and interviews with 200+ potential users to understand their virtual gaming preferences and pain points. Analyzed existing virtual game platforms to identify gaps and opportunities.

Market Analysis

Researched the virtual gaming market, focusing on social games and platforms like Jackbox, Among Us, and other popular remote gaming experiences to understand user expectations and successful features.

Key Insights

• Users wanted real-time interaction and voice communication
• Customizable game settings were highly valued
• Leaderboards and achievements increased engagement

Solution Design

Design Process

Created wireframes and prototypes focusing on user experience and social interaction. Conducted usability testing with different user groups to refine the interface and game mechanics.

Key Features

• Real-time voice chat and video integration
• Customizable word categories and difficulty levels
• Interactive leaderboards and achievement system

Implementation

Collaborated with development team to build the game using Unity for cross-platform compatibility. Integrated third-party services for voice chat and implemented analytics to track user behavior and engagement metrics.

Results & Impact

Lessons Learned

• Social interaction is crucial for virtual gaming success
• Gamification elements significantly boost engagement
• Cross-platform compatibility is essential for accessibility

Next Steps

Planning to expand the game with additional word categories, team modes, and integration with popular social platforms to further increase user engagement and reach.